Advising

Business owners have a plethora of issues that hold them back from growing and exiting their businesses. Nevaeh’s advising team is known for recognizing those disconnects and assisting business owners in quickly executing effective solutions. While it isn’t challenging to identify problems, solving them takes great skill and experience.

Somebody we knew once worked with a company that was struggling to attract new customers. The company had tried everything from lowering their prices to offering discounts, but nothing seemed to work. One day, the CEO of the company came up with a brilliant idea. They decided that they would offer a cash prize to any customer who referred a new customer to the company. At first, this seemed like a great solution to the company's problem. However, as time went on, it became clear that this plan wasn't working as well as they had hoped. It turned out that the majority of customers weren't interested in putting in the effort to refer someone else.

After realizing that their cash prize solution wasn't working, the company decided to take a different approach. Instead of offering a cash prize, they decided to focus on improving their customer service. They trained their employees to be more attentive to customers' needs, and they made sure that every interaction with a customer was a positive one. This solution proved to be much more effective than the previous one. Customers started to take notice of the company's improved customer service, and they began to refer their friends and family to the company. The company's reputation for excellent customer service spread, and soon they were attracting new customers without having to offer any incentives. This is an excellent example of how it's essential to not only identify a problem but also to find a solution that is effective in the long term. The company was able to turn its struggling business around by focusing on providing excellent customer service, which ultimately led to an increase in new customers.

The story of this company highlights the importance of investing in expertise rather than relying on trial and error. By focusing on improving their customer service, the company was able to turn their business around and attract new customers without having to offer any incentives. Similarly, Nevaeh offers the expertise that business owners need to transform their businesses and achieve success. Instead of wasting time and money on trial and error, business owners can rely on the Nevaeh team's years of experience to help them grow and succeed.  

Systems Implementation

Marketing and management are two key components for businesses to thrive. Marketing is responsible for attracting customers, while management involves guiding employees towards delivering exceptional service to those customers.

However, it's important to note that effective systems require supporting data to ensure the success of a business. For instance, in one acquisition turnaround, a business was spending thousands of dollars per day on advertisements that were not producing consistent results. Additionally, the same business had consistently unprofitable months at the beginning of the year.

At Nevaeh, our team of experts was able to solve these issues by advertising in different avenues and investing in keyword research to discover which advertisements were most effective. This data allowed us to create a marketing campaign that focused on the reasons why customers shop during traditionally slow months, which led to the business being profitable at the beginning of the year for the first time ever in the company's history.

The success of this campaign was made possible by having the right systems in place. Without the proper data, it would have been impossible to create a successful marketing campaign that would drive profitability for the business.

Investments

At Nevaeh, we understand that investors need experience and data to make informed decisions when acquiring businesses, and we provide exactly that. Our team educates investors every step of the way and helps them find the perfect deal flows to meet their individual needs. We negotiate various deal types, including cash upfront, equity, and other types of investments, to ensure that our clients' needs are met.

We also support investors with increasing resale value and growing the businesses they acquire. At Nevaeh, we're committed to helping our clients succeed in every aspect of their business acquisitions.